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The Cowboy Hero and Its Audience

engelska
25,90 €

Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research.

Undertitel
Popular Culture As Market Derived Art
ISBN
9780879728120
Språk
engelska
Vikt
333 gram
Utgivningsdatum
1.1.2000
Sidor
216