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The Brains Behind Great Ad Campaigns
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
- Undertitel
- Creative Collaboration Between Copywriters and Art Directors
- Författare
- Margo Berman, Robyn Blakeman, Margo Berman
- ISBN
- 9780742555518
- Språk
- Engelska
- Vikt
- 408 gram
- Utgivningsdatum
- 2009-07-01
- Sidor
- 240
