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The Advertising Controversy
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The Advertising Controversy

inbunden, 1981
Engelska

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

Undertitel
Evidence on the Economic Effects of Advertising
ISBN
9780865690578
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
28.2.1981
Sidor
245