
The Advertising Controversy
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
- Undertitel
- Evidence on the Economic Effects of Advertising
- Författare
- Mark S. Albion, Paul W. Farris
- ISBN
- 9780865690578
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 28.2.1981
- Förlag
- Praeger Publishers Inc
- Sidor
- 245