
The Adaptive Decision Maker
The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.
- Författare
- John W. Payne, James R. Bettman, Eric J. Johnson
- ISBN
- 9780521425261
- Språk
- Engelska
- Vikt
- 510 gram
- Utgivningsdatum
- 1993-05-28
- Sidor
- 348