The 100-Year PR Plan: A Guide for Advocates

The 100-Year PR Plan is a step-by-step guide for nonprofits to change what is possible in society by shifting the language that legitimizes and condemns. It offers nonprofits the same rhetorical tools that communicators as diverse as Machiavelli and Alcoholics Anonymous have used to change the world. Every step of the way, it shines a light on how conventional wisdom is undermining nonprofits' efforts to make long-term change.