Text Book on Livestock Economics/ Marketing and Business Management

The book is divided into four sections. Section A deals with Economics and include key chapters on Introduction to Economics, Theory of Demand, Supply, Theory of Production, Theory of Cost, Investment analysis, Theory of Firm, Theory of Price and Economics of animal diseases. Section B deals with Accountancy and covers chapters on Introduction to Accounting and Book keeping, journal, ledger, trial balance, cash book, Profit & Loss account and balance sheet. Section C deals with Marketing and focuses on various concepts related to market and marketing livestock marketing, international marketing of livestock and livestock products (WTO issues) and demand-supply projection of livestock food products. Section D deals with Management and describes basic management concepts, human resource and personnel management, marketing management and resource management. The book will be indispensable for the students pursuing undergraduate degree programme in Veterinary Colleges. This course is being taught by professionals in the field of Veterinary and Animal Husbandry Extension who have relatively lesser degree of specialization in the field of economics and accountancy. This book will also be useful for the teachers & research scientists.