Summary: Brick by Brick

The must-read summary of David C. Robertson and Bill Breen's book: "e;Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry"e;.This complete summary of the ideas from David C. Robertson and Bill Breen's book "e;Brick by Brick"e; explains innovation through the story of the LEGO Group. LEGO was founded in 1932 and through sheer grit and determination it grew into a multi-billion-dollar enterprise. However, at the end of the twentieth century, LEGO found itself fading as the digital world arrived. This summary highlights how LEGO's new management team developed a practical approach to innovation and as a result the company emerged from its near death experience to become one of the world's fastest-growing and most profitable toy companies.Added-value of this summary:* Save time* Understand key concepts* Expand your businessTo learn more, read "e;Brick by Brick"e; and discover the story behind the world's biggest toy company, LEGO.