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Successful Social Activism and Unintended Market Emergence
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Successful Social Activism and Unintended Market Emergence

Författare:
inbunden, 2024
Engelska
This book explores the process by which an SMO succeeds in changing corporate behavior and how this success leads to unintended market emergence by longitudinally examining the shoe industry in postwar Japan.
Undertitel
The Fight Over Foot Health and Fashion in Japan
Författare
Sayako Miura
Upplaga
2024 ed.
ISBN
9789819992904
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2024-05-19
Sidor
189