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Success in the Bottom of the Pyramid Market in Africa
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Success in the Bottom of the Pyramid Market in Africa

This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets.

Undertitel
The Case of Multinational Pharmaceutical Companies
Upplaga
1st ed. 2020
ISBN
9783030590673
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2020-11-14
Sidor
120