
Success in the Bottom of the Pyramid Market in Africa
This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets.
- Undertitel
- The Case of Multinational Pharmaceutical Companies
- Författare
- Philipp von Carlowitz
- Upplaga
- 1st ed. 2020
- ISBN
- 9783030590673
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2020-11-14
- Sidor
- 120