
Speak up now!
To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.
- Undertitel
- Marketing in times of climate crises
- Författare
- Wim Vermeulen
- ISBN
- 9789401486255
- Språk
- Engelska
- Vikt
- 452 gram
- Utgivningsdatum
- 8.12.2022
- Förlag
- LANNOO PUBLISHERS
- Sidor
- 200