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Smart Customers and Retail Promotions
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Smart Customers and Retail Promotions

The author develops a model, which allows a highly accurate forecast of demand, taking into account "smart" customer behavior and promotional activities.
Undertitel
Empirical evidence and supply chain implications
Författare
Julia Freiheit
ISBN
9783824474516
Språk
Tyska
Vikt
310 gram
Utgivningsdatum
2001-09-27
Sidor
215