Services Marketing

Facts101 is your complete guide to Services Marketing. In this book, you will learn topics such as Customer Expectations of Service, Customer Perceptions of Service, Listening to Customers through Research, and Building Customer Relationships plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.