
Segmentation in Social Marketing
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.
- Undertitel
- Process, Methods and Application
- Upplaga
- 1st ed. 2017
- ISBN
- 9789811018336
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 28.10.2016
- Sidor
- 214