Robert's Rules of Innovation

The corporate innovation guru shares a ten-step program for keeping your company competitive in today''s fast-changing marketplace. Let''s face it, whether you manage a multinational company or an entrepreneurial start-up—and whether you''re a manufacturer, distributor, service provider, supplier, retailer, or a not-for-profit—today''s pressure to excel is unprecedented. Robert''s Rules of Innovation introduces easy-to-implement, world-class guidance for starting, nurturing, and profiting from a culture of sustained innovation in the work environment.Robert''s Rules of Innovation chronicles decades of collective, invaluable experience contributed by Innovation guru Robert Brands and his international network of Innovate-For-Success experts. Much like Robert''s Rules of Order, which created order from chaos in meetings around the world, Robert''s Rules of Innovation sets a new standard for "doing" Innovation, equipping you with the principles needed to:- Inspire, lead, and drive the process- Build value for your Innovation- Manage risk, without letting fear of failure kill innovation- Create a formalized New Product Development (NPD) process—an absolute must- Observe, measure, and track NPD results—essential to optimal ROI- Convince others to work outside their comfort zone- Properly hire and train staff in ways that support your company''s mindset- Stay open to new ideas- Grow profitably- And more Get passionate about creativity. Prepare to unleash your team''s abilities. Create the next home-run new product. Do it all with the high-performance ideas found in Robert''s Rules of Innovation.</