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Rivalry and Group Behavior Among Consumers and Brands
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Rivalry and Group Behavior Among Consumers and Brands

Författare:
inbunden, 2021
Engelska

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.

Undertitel
Comparisons In and Out of the Sport Context
Författare
Cody T. Havard
Upplaga
1st ed. 2021
ISBN
9783030852443
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
18.9.2021
Sidor
136