Spara
Relationship Marketing in Professional Services
Författare:
inbunden, 1996
Engelska
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
- Undertitel
- A Study of Agency-Client Dynamics in the Advertising Sector
- Författare
- Aino Halinen
- ISBN
- 9780415146074
- Språk
- Engelska
- Vikt
- 793 gram
- Utgivningsdatum
- 1996-11-14
- Förlag
- Routledge
- Sidor
- 388
