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Reinventing Political Advertising

Författare:
engelska
17,90 €

The books reviews measurements of the small effects of political advertising and recommends ways to improve its small effects, It prresents data showing the political ads are targeted to exactly the wrong voters and offers a new targeting strategy to improve the effects of political ads.

Författare
Hal Malchow
ISBN
9798218267384
Språk
engelska
Utgivningsdatum
15.9.2023
Sidor
203