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Raising the Corporate Umbrella
Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.
- Undertitel
- Corporate Communications in the Twenty-First Century
- Författare
- Philip J. Kitchen, Don E. Schultz
- Upplaga
- Softcover reprint of the original 1st ed. 2001
- ISBN
- 9781349425327
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2001-01-01
- Förlag
- Palgrave Macmillan
- Sidor
- 410
