Question of Trust

A Question of Trust aptly points out [that] communications must follow meaningful actions' Richard Edelman, President and CEO, Edelman'A timely and useful piece of work' Madan BahalWhy has communications become one of the core functions of an organization? How can a CEO use it to their company's best advantage?Gayatri Rath and Paarul Chand bring over fifty years of combined experience in corporate communications and the media industry to this essential CEO's handbook to answer these questions and more. A Question of Trust not only emphasizes why corporate communications is an integral part of any organization but also how it can be marshalled for trust-building and growing brand value, even in times of unprecedented crises such as the Covid-19 pandemic.Packed with data and valuable insights from global corporate communications leaders, this book is a go-to for CEOs and business leaders looking to consolidate their brands and cultivate trust.