Available Open Access digitally under CC-BY-NC-ND licence.As social media is increasingly becoming a standard feature of sociological practice, this timely book rethinks the role of these mediums in public sociology and what they can contribute to the discipline in the post-COVID world.It reconsiders the history and current conceptualizations of what sociology is, and analyzes what kinds of social life emerge in and through the interactions between intellectuals , publics and platforms of communication.Cutting across multiple disciplines, this pioneering work envisions a new kind of public sociology that brings together the digital and the physical to create public spaces where critical scholarship and active civic engagement can meet in a mutually reinforcing way.