Spara
Programmatic Advertising
Thisfundamental guide on programmatic advertising explains in detail how automated, data-driven advertisingreally works in practice and how the right adoption leads to a competitive advantage foradvertisers, agencies and media.
- Undertitel
- The Successful Transformation to Automated, Data-Driven Marketing in Real-Time
- Redaktör
- Oliver Busch
- Upplaga
- Softcover reprint of the original 1st ed. 2016
- ISBN
- 9783319797212
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2018-03-31
- Förlag
- Springer
- Sidor
- 279
