Process of Research in Psychology

With a structure focused on process over memorization, best-selling author Dawn M. McBride's The Process of Research in Psychology, Fifth Edition covers topics with a step-by-step approach to help students understand the full progression of developing, conducting, and presenting a research study from start to finish. Early chapters introduce important concepts for developing research ideas, subject sampling, ethics, and data collection; more detailed coverage of these topics is included in the "e;More About"e; chapters to provide instructors with flexibility to focus on the methods students will use in their projects. Concepts and skills relevant to more than one stage of the research process are covered in multiple contexts to give students repeated opportunities to learn about the most important, and often most difficult, research concepts at the moment they're used. This new Fifth Edition features added discussion on validity and reliability; a reorganized chapter on survey research to group topics more clearly and to provide more information on qualitative analysis; more questions in the "e;Test Yourself"e; quizzes at the end of each chapter to focus more on application; and additional references to the increasingly popular statistical software programs JASP and R.