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Practice of Market Research
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Practice of Market Research

Författare:
pocket, 2013
Engelska
This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.
Författare
Yvonne McGivern
Upplaga
4 ed
ISBN
9780273773115
Språk
Engelska
Vikt
1150 gram
Utgivningsdatum
2013-05-23
Sidor
608