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Political Marketing in the 2016 U.S. Presidential Election
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Political Marketing in the 2016 U.S. Presidential Election

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.

Redaktör
Jamie Gillies
Upplaga
Softcover reprint of the original 1st ed. 2018
ISBN
9783319866024
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2018-05-12
Sidor
122