
Perspectives on Consumer Choice
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.
- Undertitel
- From Behavior to Action, from Action to Agency
- Författare
- Gordon R. Foxall
- Upplaga
- 1st ed. 2016
- ISBN
- 9781349699001
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 5.9.2018
- Förlag
- Palgrave Macmillan
- Sidor
- 326