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Palgrave Business & Management Collection

147,50 €

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

Redaktör
G. Atwal, S. Jain
ISBN
9781137264169
Språk
engelska
Utgivningsdatum
29.8.2012