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Older Tourist Behavior and Marketing Tools
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Older Tourist Behavior and Marketing Tools

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.
Författare
Vania Vigolo
Upplaga
Softcover reprint of the original 1st ed. 2017
ISBN
9783319838090
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2018-05-08
Sidor
176