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Neuromarketing in Business
It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website.
- Undertitel
- Identifying Implicit Purchase Drivers and Leveraging them for Sales
- Upplaga
- 2022 ed.
- ISBN
- 9783658351847
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2022-01-04
- Sidor
- 140
