Museums and Digital Maturity

Museums and Digital Maturity helps museums to understand why they should assess their digital maturity and explains how to undertake an assessment, even if an institution has a lack of dedicated funding or digital expertise.Informed and influenced by business development models and practices, the book demonstrates how museum professionals can draw upon business language and tools to assess their institution's digital maturity. Explaining how to select the right tools and resources for assessment; who to involve in the assessment process; and identify what is needed to sustain transformation, Vargas and Burton Jones demonstrate how professionals can adopt a strategy that will assist the cultural institution to master the increasingly complex digital landscape. Taking account of the unique context of each institution, this book does not advocate the use of any one digital maturity assessment. Instead, it helps museums to evaluate the tools and methods, decide what is best for them, and then make changes to one area at a time, thereby helping the institution to become more digitally mature.Museums and Digital Maturity includes a series of case studies and prompts that will be useful to practitioners and leaders working in museums around the world. The prompts will help readers to make sense of the concepts discussed within the text and will be particularly useful to students engaged in the study of museums, heritage, and arts management.