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Multisensory Impact of Sport Events
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Multisensory Impact of Sport Events

Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game.

Undertitel
A Comparative Effect Analysis Based on Soccer Games
Författare
Thorsten Tham
Upplaga
1st ed. 2016
ISBN
9783658121044
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2016-01-22
Förlag
Springer
Sidor
302