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Multichannel Commerce
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Multichannel Commerce

Författare:
inbunden, 2015
Engelska
This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment.
Undertitel
A Consumer Perspective on the Integration of Physical and Electronic Channels
Författare
Manuel Trenz
Upplaga
2015 ed.
ISBN
9783319161143
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
1.4.2015
Sidor
153