
Modeling Markets
In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.
- Undertitel
- Analyzing Marketing Phenomena and Improving Marketing Decision Making
- Upplaga
- Softcover reprint of the original 1st ed. 2015
- ISBN
- 9781493940875
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 23.8.2016
- Sidor
- 408