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Modeling Markets
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Modeling Markets

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models.
In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.
Undertitel
Analyzing Marketing Phenomena and Improving Marketing Decision Making
Upplaga
Softcover reprint of the original 1st ed. 2015
ISBN
9781493940875
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
23.8.2016
Sidor
408