
Modeling Markets
In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.
- Undertitel
- Analyzing Marketing Phenomena and Improving Marketing Decision Making
- Upplaga
- 2015 ed.
- ISBN
- 9781493920853
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 13.11.2014
- Sidor
- 408