Modeline of California

Readers step into the history of Modeline, the brand that revolutionized midcentury modern lighting. Modeline of California: Pioneer of Modern Lightingunveils Bernie Roberts's journey from a penniless machinist to the founder of a company that defined a generation of design. From its roots in postwar struggles to its lasting cultural impact, this book is an indispensable resource for architecture, design, and history enthusiasts. Key Features: Exclusive historical insights: Explores Modeline's role in shaping midcentury modern design Celebrity connections: Readers learn of Modeline's influence on Hollywood set decorators, movie stars, and even Muhammad Ali's connection to the end of Modeline's reign Over 250 high-quality images: Features previously unreleased photos of Modeline's unique style Cultural impact: Details Modeline's influence on the furniture and lighting industries Fascinating narratives: Captivating stories of union struggles, Hollywood ties, and innovation Author's expertise: Written by a leading authority who documented Modeline's history with original families and designersIn this riveting history, readers can discover why Modeline's timeless designs still captivate collectors and worldwide design enthusiasts today.