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Michael Porter
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Michael Porter

Michael Porter (b. 1947) has been described by The Economist as ‘the doyen of living management gurus’. Boldly introducing the language and concepts of economics into management theory, his work has focused on how a firm (or a region) can build a competitive advantage and develop a competitive strategy.

Supplemented with the editors’ introduction, which places the gathered work in its historical and intellectual context, this new four-volume collection from Routledge brings together the best and most influential critical writing on Porter.

ISBN
9780415325844
Språk
Engelska
Vikt
3333 gram
Utgivningsdatum
2009-09-29
Förlag
Routledge
Sidor
1752