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Marketing Strategy
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Marketing Strategy

MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
ISBN
9780357039236
Språk
Engelska
Vikt
1290 gram
Utgivningsdatum
31.8.2018