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Marketing ROI

Författare:
inbunden, 2003
Engelska

This is a handbook for ROI in marketing, offering guidance for marketing practitioners at all levels on using financial tools to support their strategic decision making and providing a clear outline for how and why ROI should be the central measurement for making marketing decisions.

Författare
James Lenskold
ISBN
9780071413633
Språk
Engelska
Vikt
535 gram
Utgivningsdatum
2003-08-16
Sidor
256