
Marketing ROI
This is a handbook for ROI in marketing, offering guidance for marketing practitioners at all levels on using financial tools to support their strategic decision making and providing a clear outline for how and why ROI should be the central measurement for making marketing decisions.
- Författare
- James Lenskold
- ISBN
- 9780071413633
- Språk
- Engelska
- Vikt
- 535 gram
- Utgivningsdatum
- 2003-08-16
- Förlag
- McGraw-Hill Professional
- Sidor
- 256