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Marketing Professional Services
This text teaches readers how to work with the internal hurdles that stand between them and their potential markets. It takes a look at the role of marketing in any profession and covers the marketing process.
- Undertitel
- Forward-Thinking Strategies for Boosting Your Business, Your Image, and Your Profits
- Författare
- Philip Kotler, Thomas J. Hayes, Paul N. Bloom
- Upplaga
- 2
- ISBN
- 9780735201798
- Språk
- Engelska
- Vikt
- 816 gram
- Utgivningsdatum
- 2002-04-01
- Förlag
- PRENTICE HALL PR
- Sidor
- 422
