Marketing of Services

Master Service Marketing in Retail & Healthcare

Marketing of Services: Retailing and Health Care by Naresh Malhotra delves into the unique challenges and strategies involved in marketing intangible services-specifically in retail and healthcare sectors. As part of the Legend in Marketing series, this book presents groundbreaking research on consumer expectations, service quality, branding, and customer satisfaction in service-driven industries.

This volume explores service differentiation, patient-centered healthcare marketing, customer experience in retail, and innovations in service delivery. It also highlights the impact of digital transformation, AI, and data-driven personalization in modern service marketing.

With real-world examples and expert analysis, this book is essential for retail executives, healthcare marketers, business strategists, and researchers aiming to enhance service delivery, improve brand perception, and foster customer loyalty.

Stay ahead in service marketing-get your copy today