
Marketing in Culturally Distant Countries
The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance.
- Undertitel
- Managing the 4Ps in Cross-Cultural Contexts
- Författare
- Giovanna Magnani
- Upplaga
- 2022 ed.
- ISBN
- 9783031048319
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2022-06-29
- Sidor
- 184