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Marketing Food Brands
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Marketing Food Brands

Författare:
inbunden, 2018
Engelska

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape.

Undertitel
Private Label versus Manufacturer Brands in the Consumer Goods Industry
Författare
Ranga Chimhundu
Upplaga
2018 ed.
ISBN
9783319758312
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2018-05-24
Sidor
293