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Marketing Communications in Emerging Economies, Volume I
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Marketing Communications in Emerging Economies, Volume I

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.

Undertitel
Foundational and Contemporary Issues
Upplaga
2021 ed.
ISBN
9783030813284
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2021-10-29
Sidor
301