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Marketing Cases from Emerging Multinational Enterprises (eMNEs)
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Marketing Cases from Emerging Multinational Enterprises (eMNEs)

inbunden, 2024
Engelska

Globalization has changed the world economic picture and emerging markets have developed very fast. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands.

Undertitel
National Brands Asserting Themselves on the Global Stage
Upplaga
2024 ed.
ISBN
9783031633935
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2024-12-24
Sidor
435