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Marketing and Dysfunctional Consumer Behaviour
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Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.

Undertitel
Understanding How and When Marketing Drives Problematic Consumption Patterns
Författare
Gioele Zamparo
ISBN
9783031891618
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2025-05-06
Sidor
132