
Market Entry into the USA
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment.
- Undertitel
- Why European Companies Fail and How to Succeed
- Författare
- Ralf Drews, Melissa Lamson
- Upplaga
- 1st ed. 2016
- ISBN
- 9783319171234
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2015-08-18
- Sidor
- 125