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Market Entry into the USA
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Market Entry into the USA

inbunden, 2015
Engelska

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment.

Undertitel
Why European Companies Fail and How to Succeed
Upplaga
1st ed. 2016
ISBN
9783319171234
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2015-08-18
Sidor
125