M: Advertising ISE
Författare:
E-bok, 2024
engelska
72,70 €
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M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for today’s business students.
- Författare
- William Arens, Christian Arens, Michael Weigold, David Schaefer
- ISBN
- 9781264595969
- Språk
- engelska
- Utgivningsdatum
- 1.7.2024
- Förlag
- McGraw-Hill Education
