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M: Advertising
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M: Advertising

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

ISBN
9781259815942
Språk
Engelska
Vikt
857 gram
Utgivningsdatum
2018-07-08
Sidor
480