Live LIVE!: Creating Community in Music Experiences

There is an increasing hunger for social connection, communal bonding, and social awareness in the digital age. Live LIVE is an intimate exploration of this hunger through appreciation of live music. It is a call to intentionally engage with music and community, remain present in the vibrancy of the given experience, and tackle each experience as an opportunity, a purposeful adventure. Inside this book you'll learn: - How redefining and rebranding an experience creates new expectations- How space for live music is defined beyond concert venues, corner bars, and festival grounds through ritual- How to start a dialogue that inspires genuine human connectionLive LIVE offers a collection of stories from creators at Bonnaroo, Airbnb Music, Sofar Sounds, Sixthman Cruises, Side Door and more. You will immerse in a concert cruise, a block party meets dance hall gathering, a corner bar, yoga on top of the Rock and Roll Hall of Fame and a living room show where music connects people beyond space and time