Licensing Best Practices

A definitive resource for professionals in licensing and technology management

In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including: *Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America *Technology valuation *Technology management consulting *Licensing agreements and strategic partnerships *The expansion of the licensing profession *Patent procedures and protection in Europe *Trade secrets law and intellectual property assets *Issues in copyright, software, and Web sites *Trademarks, trade names, and trade dress *Licensing in the biotechnology industry *Pharmaceutical licensing *University licensing trends *Technology rights that are financial assets and instruments *IC-based corporate carve-outs *Licensing and litigation *ADR