Journey to Happiness

What if tourism wasn't just about travel-but a pathway to collective well-being?A Journey to Happiness: Discovering Well-Being through Tourism explores the powerful connection between tourism and the quality of life for both visitors and residents. What begins with a local initiative in Guayaquil, Ecuador unfolds into a global inquiry into how tourism affects happiness economically, culturally, socially, and environmentally.Blending compelling personal experiences with decades of research, Dr. Robertico Croes examines the promise and peril of tourism in destinations from Aruba to Latin America and beyond. He reveals how tourism can create jobs, improve infrastructure, and boost economies but also perpetuate inequality, strain resources, and erode cultural identity. The book challenges the traditional focus on tourist numbers and revenue, instead advocating for policies that place human well-being at the heart of tourism development.Grounded in sustainable development principles and supported by vivid case studies, A Journey to Happiness offers a multidimensional framework for understanding tourism s true impact. It is essential reading for tourism professionals, policy makers, academics, and socially conscious travelers who believe tourism should serve people not the other way around.Redefine what meaningful travel looks like. Begin your journey today.